Branding + Design

The Parched Jalapeño is a concept based as an upscale and modern Milwaukee based restaurant specializing in craft tacos and featuring a unique salsas.  Branching into a chain, The Parched Jalapeño feels unique to each neighborhood that it’s located in from Lively Water street to trendy Bay View and Historic Third Ward. The logo is in reference to the different neighborhoods building upon each other to create one city. 


  • Logo Design
  • Typography
  • Illustration
  • Color Theory